Globe Sync

Project Overview

This project focused on designing an app to simplify trip planning by offering personalized itineraries, trusted recommendations, and local insights. Through user research and iterative design, the app enhances user confidence, satisfaction, and engagement. By leveraging tools like Figma and usability testing, the solution delivers an intuitive and accessible experience for travellers.

Wicked Problem

Vacation planning often becomes:

Stressful scheduling
Managing multiple bookings
Handling missed connections

GlobeSync's solution:

Hassle-free, easy planning
Personalized itineraries in just a few clicks

Design Process

Research Plan

Understand the objectives of a business.
Determine how best to serve a target audience.
Comprehend the psychology of a user.
Apply UX best practices.
Provide users with a positive and memorable experience

User Interview Findings

User Persona

Based on the research and interview findings we created this user persona

After all these findings I was able to come up with a user workflow which led me to create the wireframes and prototypes.

Digital Wireframes

Low Fidelity

After establishing my task flow, I started my first set of low fidelity digital wireframes and conducted my first round of usability testing to test the flow of the app and catch any issues early on.

Mid Fidelity

After receiving and applying feedback regarding the flow and functionality of my low fidelity wireframes, I created the second version which is mid fidelity and conducted another round of user testing.